Visual Research about Visual Literacy

Visual Research about Visual Literacy

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IVLA 2014

Presenters:
► Rachel Geltman (Video Chat Network, New York, NY)
► David Mechlin (Colhart Associates, New York, NY)

Experienced advertising professionals, Rachel Geltman and David Mechlin, explain the highly visual market research techniques they are employing to help the Toledo Museum of Art construct a more systematic, empirically derived definition for Visual Literacy.

This presentation was recorded November 7, 2014 during the 47th International Visual Literacy Association (IVLA) conference at the Toledo Museum of Art by WGTE Public Media.