57th Annual Conference of the
International Visual Literacy Association
“The Power of Images in Sacred and Festive Practices”
October 31- November 2, 2025 (in person)
Hosted by The Autonomous University of Aguascalientes, Aguascalientes, Mexico.
Summary and Reflection by Dr. Ricardo López-Léon
We concluded the 57th Annual Conference of the International Visual Literacy Association in Aguascalientes with great joy and with the satisfaction of having held a truly successful event. Thanks to the participation and enthusiasm of all attendees, the conference became a space for reflection, dialogue, and the exchange of ideas, as well as an opportunity to encounter diverse perspectives and strengthen our sense of community, inspired by the city of Aguascalientes and the festivities surrounding the Day of the Dead.
We were delighted to welcome many newcomers who joined the activities and conversations with openness and enthusiasm. The papers presented demonstrated the high academic quality that has always characterized the Association. Some of them examined visual manifestations that not only prompted us to reflect on the role of visual literacy within cultural practices, but also helped us understand the importance of images in shaping a sense of community. Through the presentations of various colleagues, we were introduced to tools that can be of great value both pedagogically and in research practice. The exchanges within our community fostered dialogue among established scholars, early-career researchers, PhD students, and even undergraduate students.
Our keynote of the day focused on a particularly interesting pedagogical technique: the use of “making-of” materials in documentary filmmaking to develop writing, management, and directing skills in film students. Working with behind-the-scenes processes rather than final outputs invites students into a mode of observation and reflection that immerses them in a unique learning experience.
The social component of the conference was equally important. Beyond offering a moment for connection, it allowed us to get to know one another better, to share our questions and concerns, and to discover different ways of seeing and being. We had the chance to experience a small piece of Mexican culture: its cuisine, its joy, and its tradition. The José Guadalupe Posada Museum opened a window into the life and work of the artist who created the first calaveras at the beginning of the 20th century, figures that would later become a defining part of the visual identity of an entire nation. We also visited the Panteón de Dolores, located in the town of Jesús María, where we were able to experience firsthand the tradition of visiting those who are no longer with us. We breathed in the scent of flowers, listened to the music, and witnessed the faith that surrounds this celebration.
After three days of intense work, we shared our experiences during an evening dinner in which we enjoyed ourselves, smiled, and embraced, making the promise to meet again soon. Thank you to everyone who made this possible. Charleston, here we come.
About the Conference
The theme “The Power of Images in Sacred and Festive Practices” underscores the enduring power of images to evoke transcendental experiences, foster communal bonds, and mediate the interface between the material and the spiritual realms in diverse cultural landscapes. Within the rich array of rituals, images hold a prominent place, acting as potent symbols that communicate complex meanings and evoke profound emotional responses.
The intended focus will be research that is contributing to a deeper understanding of the intricate dynamics shaping human experience, cultural identity, and religious and celebratory expressions.
The 2025 IVLA conference will include a collaborative forum featuring online keynotes in advance of the in-person conference from October 31st – November 2nd, in Aguascalientes, Mexico. The on-site conference is a 3-day event, with optional afternoon excursions and/or free time to explore the city and engage in the Día de Muertos festivities.
About the Venue
Aguascalientes
The Autonomous University of Aguascalientes (UAA) is a Mexican public university based in the city of Aguascalientes, and has several campuses that are located across the state. The university was founded on June 19, 1973. The Autonomous University of Aguascalientes currently offers 64 different bachelor’s degrees, 15 master’s degrees and 9 doctoral degrees.
There are 11 academic centers in the University System, among which, there is the Center for Design Sciences. This Center, has seven undergraduate programs: Graphic Design, Industrial Design, Fashion Design, Interior Design, Architecture, Urban Planning and Civil Engineering. In these programs are enrolled more than 1900 undergraduate alumni today.
Aguascalientes is one of the 32 states of the Mexican Republic. Its capital is the city of the same name. Known for the Spanish colonial buildings in its downtown where the Cathedral houses 18th century paintings by Miguel Cabrera. The 17th century Government Palace is known for its numerous carved interior arches.
The name Aguascalientes is due to the abundance of hot springs in the area. With 1,425,000 inhabitants, it is bordered to the north, east and west by the State of Zacatecas; to the south and east by the State of Jalisco, home to the famous city of Guadalajara.
On October 22, 1575 the Villa of Our Lady of the Assumption of the Hot Waters was founded, as a result of the need to protect and give asylum to those who traveled the so-called Royal Silver Route, which included the road between Zacatecas and Mexico City.
Tentative Daily Conference Schedule
- Bus pickup at Jardin Jacarandas (near Quality Inn) and transfer to conference: 7:45am
- Coffee and Tea Service, Registration: 8:00am
- Conference Sessions, 8:30am-12:15pm
- Lunch (provided), 12:30-1:30pm
- Keynote (Days 1 and 3)/Business Meeting (Day 2), 1:45-2:45pm
- Optional Excursions and/or bus back to hotel, 3:00pm
March 1 – Call for Papers
March 31 – Deadline for Proposals
May 15 – Notifications of acceptance, Scholarship Applications & Award Nominations Open
June 1 – Scholarship Applications & Award Nominations due, Registration Opens
June 15 – Scholarship & Award Notifications
July 15 – Early Bird/Presenter Registration ends
*PROPOSAL SUBMISSION HAS CLOSED*
Conference attendees have a range of traditional and boutique hotels to choose from in Aguascalientes, with the following recommended:
Downtown Area:
- Fiesta Americana: 15-20 min walk to the bus pick up
Conference rate: 1716 MXN ($85 USD) single or double, 1835 MXN ($90 USD) triple, 1954MXN ($96 USD) quadruple occupancy.
- Hotel Francia: 5 min walk to the bus pick up
Conference rate: 1150 MXN ($56 USD) single or double, must call and mention your stay is in connection to the Autonomous University of Aguascalientes.
- Quality Inn: 5 min walk to the bus pick up
- No conference rate available but close to Downtown area. 1408 MXN ($69 USD).
Near UAA:
Aguascalientes Airport Information
The Lic. Jesús Terán Peredo International Airport (AGU) is nine miles from the city center. Simply known as ‘Aguascalientes International Airport’, it transports over 1.5 million passengers year-round. The airport offers several amenities, such as ATMs, informational booths for tourists, currency exchange, and a restaurant in the upper level of the airport.
Getting Around the City
The conference will provide daily transportation to and from the patio de las jacarandas (near Quality Inn and within walking distance of Hotel Francia) to the conference venue. For those who wish to explore on their own, professional taxis or Uber are affordable and safe.
More information:
Viva Aguascalientes (tourism site)
Registration will open in summer 2025. Tentative fees are below, with scholarships available.
Early bird Member | $300 |
Early bird Non-Member | $375 |
Regular Registration, Member | $400 |
Regular Registration, Non-Member | $475 |
One-day pass | $100 |
Student non member | $200 |
Student IVLA member (Local students will be discounted) | $150 |
Retired or part-time workers | $200 |
Conference Planning Chairs
Ricardo López – Léon, PhD – Conference Co-Chair
Líder del C.A. Estudios Integrales de Diseño
Universidad Autónoma de Aguascalientes
Centro de Ciencias del Diseño y de la Construcción
Katie Greer – Conference Co-Chair
IVLA Vice-President
Professor and Fine/Performing Arts Librarian
Kresge Library
Oakland University
